Gartner Research

Hype Cycle for Social Software, 2012

Published: 30 July 2012

ID: G00234213

Analyst(s): Susan Landry


Social software for serious business purposes continues to mature, even though most things social are still heavily hyped. The convergence of social with three additional forces (mobile, cloud and information), or the Nexus of Forces, creates new opportunities.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Persona Management
    • Customer-Centric Web Strategies
    • MDM and Social Data
    • No-Email Initiatives
    • Automatic Content Recognition
    • Security Applications Embedded in Social Media
    • Social BPM
    • Social TV
    • Simultaneous Co-Editing Tools
    • Social Learning Platform
  • At the Peak
    • Expertise Location and Management
    • Crowdsourcing
    • Social Content
    • Social Media Metrics
    • Content Analytics
    • Enterprise Internet Reputation Management
    • Gamification
    • Social Network Analysis
    • Social Software Standards
    • Social Analytics
    • Social Commerce
    • Mobile Collaboration Client
    • Cloud Collaboration Services
    • Enterprise File Sharing
    • Activity Streams
  • Sliding Into the Trough
    • Cloud Synchronization
    • Social Media Distribution
    • Social Profiles
    • External Community Platforms
    • Mass Collaboration
    • Personal Subscriptions
    • Social Software Suites
    • Social Media Engagement Tools
  • Climbing the Slope
    • Internal Community Platforms
    • Idea Management
    • Mobile Social Networks
    • Social Media Monitors
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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