Gartner Research

Hype Cycle for Broadcasting and Entertainment, 2012

Published: 31 July 2012

ID: G00235870

Analyst(s): Mike McGuire


The Hype Cycle for Broadcast and Entertainment, 2012, highlights the transformative powers of social media, social networks and mobile devices, and how data-driven media business strategies are driving the future of media.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Content Curation Platforms
    • Personal Cloud Entertainment Platforms
    • Transmedia
    • 3D TV Services
    • Media-Embedded Merchandising
    • Automatic Content Recognition
    • Context-Enriched Content
    • Social TV
    • Social Gaming Ad Networks
    • Transactional Ad Units
  • At the Peak
    • Social Content
    • Social Media Metrics
    • Social Network Analysis
    • Mobile Coupons
    • Broadband-Connected Televisions
    • Social Analytics
    • Social Commerce
    • Social Media Marketing Platforms
    • Media Discovery and Recommendation Engines
    • Application Stores
    • NFC Payment
  • Sliding Into the Trough
    • Internet TV
    • Social Media Distribution
    • Over-the-Top Set-Top Boxes
    • Online Video Publishing Platforms
    • Social Profiles
    • Mobile Ticketing
    • Addressable TV Advertising
    • 3D Flat-Panel TVs and Displays
    • Mobile OTA Payment
    • E-Book Readers
    • Social Media Engagement Tools
  • Climbing the Slope
    • Media Tablets
    • Mobile Advertising
    • Rich Media — Live Streaming
    • IPTV
    • Consumer-Generated Media
    • Intellectual Property Rights and Royalties Management Software
    • Media Engagement Metrics
    • Mobile Social Networks
    • Network DVR
    • Game Consoles as Media Hubs
    • Social Media Monitors
    • Consumer Digital Rights Management
  • Entering the Plateau
    • Interactive TV
    • Mobile Search
    • Mobile Music Streaming
    • Mobile TV Streaming
    • Podcasting
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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