Gartner Research

Hype Cycle for Master Data Management, 2012

Published: 31 July 2012

ID: G00227133

Analyst(s): Bill O'Kane , John Radcliffe, Andrew White


Master data management is a technology-enabled business discipline that helps organizations achieve a "single version of the truth" in such important areas as customers and products. The MDM Hype Cycle looks at the noteworthy technology and related services elements that are involved.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Master Content Management Solutions
    • MDM-Aware Applications
    • Cloud-Based Data Identification and Enrichment Services
    • MDM Solutions in the Cloud
    • Reference Data Management Solutions
    • MDM and Social Data
    • MDM Applets
    • Open-Source MDM Solutions
    • MDM of HR Data Solutions
    • MDM Strategy Professional Services
    • Multivector MDM Solutions
    • MDM of Purchased Part Solutions
    • Application-Specific Data Stewardship Solutions
    • Data Services
  • At the Peak
    • MDM Implementation Professional Services
    • MDM of Supplier Data Solutions
    • Enterprise Metadata Management
    • Information Stewardship Applications
    • Multidomain MDM Solutions
  • Sliding Into the Trough
    • MDM for Multichannel Commerce
    • Entity Resolution and Analysis
    • Analytical MDM Solutions
    • MDM of Asset Data Solutions
    • Data Integration Tool Suites
    • MDM of Product Data Solutions
    • MDM of Customer Data Solutions
  • Climbing the Slope
    • Information Exchanges and Global Data Synchronization
    • Data Quality Tools
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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