Gartner Research

How Social Gamification Improves the Success Rate of Retail New Product Launches

Published: 02 August 2012

ID: G00237006

Analyst(s): Kevin Sterneckert


Retailers want to obtain customer information that enables improved decision making in stores and at headquarters. Supply chain leaders should follow the best practices David's Bridal uses to accurately measure customer responses to styles before launching them in stores.

Table Of Contents
  • Key Challenges


  • Identify the Business Challenges You Want to Address
  • Use Gamification via Social Media to Gain Customer Insight
  • Virtualize Product Testing to Reduce In-Store Testing
  • Develop Consumer Research Skills to Present the Products Virtually (Online)
  • Take a Hybrid Approach to Testing Products
  • Understand Customer Expectations Based on Price
  • Use Dashboards to Make Better Buying Decisions
  • Enhance Your Data Interpretation Skills
  • Retail and Beyond

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