Gartner Research

How to Find a Web Analytics Provider

Published: 22 August 2012

ID: G00238075

Analyst(s): Bill Gassman

Summary

Web analytics enables digital marketers to achieve their strategic goals by measuring results and showing how to make improvements. Find the Web analytics application that best fits your needs using three steps.

Table Of Contents

Analysis

  • Understand What Web Analytics Applications Do
  • Determine How Mature Your Web Analytic Initiative Is
  • Choose a Provider That Suits Your Needs
  • What to Do Next

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