Published: 07 August 2012
Analyst(s): Scott Morrison
As traditional videoconferencing growth slows demand for personal video is expanding at an increasing pace, but many providers have yet to convince buyer organizations that their solutions will allow the transition to mass video adoption.
Trends in the Market
Market: The Future of Video Is Personal, Unified and from the Cloud
Buyers: Aligning Video with Wider UC Purchase Decisions
Regions: Emerging Markets Have Seen Faster Product Growth and Will See Faster Growth in Services
Technology: Economics Will Make Cloud-based Video as a Service a Reality Faster than Other Cloud Communications
Market Structure: The Same Players Dominate Today but Growth Will Come From New Business Models
Contrarian View: If UC Architectures Become More Open the Videoconferencing Segment Will Become More Competitive
Vendors to Watch
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