Gartner Research

Proliferation of Embedded Microprocessors in the Automotive Market Impacts Microcontrollers

Published: 07 August 2012

ID: G00228156

Analyst(s): Adib Carl Ghubril , Sergis Mushell

Summary

Automotive applications are a buoy for the embedded microprocessor market but entail a paradigm shift in subsystem design that affects car infotainment OEMs, microcontroller chip manufacturers and semiconductor investors.

Table Of Contents
  • Impacts

Analysis

  • Consumers are raising their expectation about the kind of user experience they want in the cabin of their automobiles, which is compelling car manufacturers to offer interactive infotainment solutions that require a high-level software OS
  • Automotive subsystem OEMs are devising software applications that run on OSs that require more powerful processors and more memory
  • Supplying more powerful processors to automotive OEMs entails a product map revision, in which electronic chip manufacturers reconsider the trade-off between microcontrollers and microprocessors and possibly shift share trends in those corresponding markets

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