Understanding Cross-Channel Behavior Is Key to Assortment Optimization
Published: 10 August 2012
Retailers have failed to understand customer cross-channel behavior. Use of business intelligence technology can turn this around and significantly add to profitability.
Table Of Contents
- Cross-channel shopping behavior is causing retailers to invest in BI to compete effectively
- Failure to understand the importance of actively managing assortments across varied retail channels is creating a level of customer service risk for retailers
- The need for customer-centric merchandising is pushing retailers to explore customer segmentation across channels
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