Gartner Research

Market Trends: Smart TV Brings Increased Opportunity and Competition to Semiconductor Players, Worldwide, 2012

Published: 10 August 2012

ID: G00228143

Analyst(s): Michele Reitz

Summary

Smart TV sharpens the focus on a shared platform for PCs, tablets, smartphones and TVs, thus widening the TV semiconductor market to more competition. Market share is available to vendors that support the right hardware and software that enable innovation while fostering a better user experience.

Table Of Contents

Introduction

Market Trend

  • Buyers Trend
    • Next-Generation Smart TV Success Will Hinge on More Than Just Appearance and Cost, as Better UX Is Important
  • Market Structure Trend
    • Growing Smart TV Demand Will Aid DTV Chip Suppliers
    • Smart TV Semiconductor Needs Are Focused on High End and Value Line
  • Technology Trend
    • Hardware Innovation, Technology Road Map and Software Excellence Are Key for Success in DTV Chip Market

Contrarian View

  • Consumers Retreat to Passive Consumption Mode, No "Killer App" Appears, or the STB Is Where the DTV Will Get Its "Smarts"

Vendors to Watch

  • MStar
  • MediaTek
  • STMicroelectronics
  • RDA
  • Realtek
  • Amlogic
  • Marvell
  • Qualcomm
  • Conclusions

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