Gartner Research

E-Payment Processing Convenience Comes at a Cost

Published: 22 August 2012

ID: G00238666

Analyst(s): Chris Fletcher , Allen Weiner

Summary

Transaction processing typically falls outside a digital marketer's direct responsibility, but it plays a big role in a customer's experience. Add new payment options with the knowledge that variety reaches a point of diminishing returns.

Table Of Contents

Analysis

  • Think Globally, Act Locally
  • Bundle Services When the Economics Are Compelling
  • What to Do Next

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