Gartner Research

Best Practices: Communicating the Value of Enterprise Architecture

Published: 16 August 2012

ID: G00233816

Analyst(s): Marcus Blosch


Focused and well-designed communications help communicate the value of business-outcome-driven enterprise architecture.

Table Of Contents
  • Key Challenges


  • Communicate the Value of EA
    • Case Study
    • Best Practices
  • Create Clarity Around the Value of the EA Program
    • Identify Your Stakeholders
    • Articulate a Compelling Value Proposition
    • Craft Your Messages
  • Create Confidence in the EA Program
    • Involve Leaders and Managers
    • Plan and Execute Your Communications
    • Measure the Impact of Your Communications
  • Create a Sense of Community
    • Select Your Communication Channels
    • Create a Shared Experience

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