Gartner Research

Market Trends: Profiting in China's White-Box PC Market

Published: 21 August 2012

ID: G00235625

Analyst(s): Jane Zhang, Tracy Tsai , Eileen He


White-box PCs in China will top 18.5 million units in 2012 and represent about half of all desktop PC sold in China. Technology and service providers can profit in this segment if they have the right strategy, but they must adapt to the slow growth ahead.

Table Of Contents


Market Trend

  • White-Box Desktop Market Is Entering a Slower Growth at 5% CAGR From 2012 Through 2016
  • Market Structure Trend
    • White-Box Desktop Market Is Moving Into Lower-Tier Cities
    • Multinational-Branded PC Vendors Are Gaining Buyers' Preference
    • Local-Branded PC Vendors Are Striving to Take Share From White Box
  • Buyers Trend
    • Component Quality, Performance and Brand Are as Important as Price
    • Alternative Computing Devices Compete for Consumers' Pockets
    • White-Box Desktop Buyers

Contrarian View

  • If White-Box Desktop Sales Decline

Vendors to Watch


Recommended Reading

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