Gartner Research

Overcoming Innovation's Measurement Problem

Published: 23 August 2012

ID: G00236813

Analyst(s): Mary Mesaglio


Measuring innovation is a thorny, perennial issue. But measurement is necessary, otherwise your innovation effort can always be deemed of no value. Try measuring innovation on three levels: the culture, the process and the outcomes.

Table Of Contents


  • Step 1: Measure the Culture — How Innovation-Friendly Is Your Enterprise?
  • Step 2. The Innovation Process — Where Should I Go With a New Idea?
    • Process Productivity Metrics — How Many Ideas?
    • Process Quality Metrics — How Good Is Your Process?
  • Step 3: Innovation Outcomes — The Final Payoff
  • Conclusion

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