Gartner Research

Best Practice in Retail Demand Planning — Three Ways to Improve the New Item Forecasting Process

Published: 23 August 2012

ID: G00236326

Analyst(s): Janet Suleski , Mike Griswold


With almost 50% of new items not delivering against expectations, improving new item forecasting capabilities provides a significant opportunity for retailers.

Table Of Contents
  • Key Challenges


  • New Product Introduction Places a Premium on Forecast Accuracy


  • Attribute-Based Forecasting — The Key to New Item Forecasting Success
  • Use the MIOE Process to Improve Internal Collaboration, a Key to Successful New Product Launches
    • Recommended Actions for Retailers to Use MIOE to Improve Internal Collaboration
    • Collaboration With Suppliers Can Improve the Likelihood of New Item Success
  • Capabilities, Alignment and Collaboration Are Required to Improve New Item Success

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