Gartner Research

Stakeholder and Business Relationship Management; CIO Desk Reference Chapter 12, Updated Q3 2012

Published: 20 August 2012

ID: G00239305

Analyst(s): Colleen Young

Summary

Most IT organizations have business relationship managers; few have effective stakeholder management capabilities. Knowing the difference between the two competencies and understanding how to interact effectively with highly diverse constituents are critical to CIO effectiveness.

Table Of Contents
  • Overview
  • CIO CALL TO ACTION
  • CONCLUSIONS

Analysis

  • Defining Stakeholder and Business Relationship Management
    • Business Relationship Management
  • Maturing the Business Relationship Management Role
  • Stakeholder Management
    • Segmenting Stakeholders
    • Acting on Stakeholder Segmentation Insight
    • Bottom Line
  • Conclusions
    • CIO Call to Action
    • Conclusions

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