Gartner Research

Research Roundup for Demand-Driven Retailers

Published: 07 September 2012

ID: G00238809

Analyst(s): Mike Griswold


Demand-driven retailers balance operations and innovation excellence, while, at the same time, delivering an exceptional and profitable customer experience. Use this research to identify the demand-driven retailing strategies and capabilities retailers need to initiate a transformational journey.

Table Of Contents


  • Five Essential Strategies for Becoming Demand-Driven
  • Understanding Your Demand Signal Is a Key Demand-Driven Capability
  • Consumer-Centric Retailing Requires a Keen Understanding of Today's Shopper
  • Consumer-Centric Order Management Is a Key Multichannel Capability
  • Demand-Driven Retailers Move From Supply Chains to Value Chains
  • New Product Launch and Fostering Innovation Remain Challenging Even for Demand-Driven Companies
  • Supply Chain Top 25 Companies Provide the Best Demand-Driven Examples
  • Establishing a Metrics Framework and Improving Process Alignment Are Key Demand-Driven Enablers

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