Gartner Research

Charity Shows That You Don't Need a Big Budget to Succeed With Predictive Analytics

Published: 17 September 2012

ID: G00232733

Analyst(s): Joao Tapadinhas


A U.K. charity has shown how the smallest organization can achieve striking results with business intelligence, winning Gartner's BI Excellence Award 2012. We give some best practices for IT leaders wanting to use data mining and predictive analytics on a small budget.

Table Of Contents
  • Key Challenges


  • Best Practices
    • Foster a Culture of Innovation
    • Set Clear Aims to Enable Success to be Measured
    • Have a Good Knowledge and Understanding of the Data Being Collected and the Data to Be Used in the Model, and put in Place a Governance Framework
    • Reassure Staff That the System Won't Replace Their Professional Judgment
    • Persevere and Allow the Project to Evolve
    • Feed Analytics Results Into the Organization's Core Systems, Linking BI With Business Processes
  • MYT's Project Approach

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