Gartner Research

Best Practices in Business Etiquette for Social CRM

Published: 17 September 2012

ID: G00233999

Analyst(s): Jenny Sussin

Summary

Marketing, customer service, sales, e-commerce and IT professionals must develop a social CRM business etiquette component to their social media execution plan.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Do Play by the Rules of Existing Social Networkers
  • Don't be a Robot
  • Do Respond
  • Don't Impose Your Organizational Structure on Your Customers
  • Do Keep It Simple
  • Don't Hijack a Hashtag

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