Gartner Research

Brand Strength Index Analysis: Asus, Consumer PCs

Published: 05 October 2012

ID: G00234288

Analyst(s): Tracy Tsai , Annette Jump

Summary

Asus is the fourth-largest consumer PC vendor worldwide in 1H12. Gartner's Brand Strength Index reveals Asus' brand strengths and weaknesses and analyzes how Asus can build up the brand to meet the increasingly challenging consumer PC market.

Table Of Contents

Analysis

  • Evaluation of the Asus Brand in Consumer PCs
    • Strengths
    • Weaknesses
    • Implications
    • Company Financial Overview

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