Gartner Research

Decision Point for Practical Big Data Use Cases

Published: 16 October 2012

ID: G00239633

Analyst(s): Svetlana Sicular


Choosing the right use cases that deliver business value is the key success factor for realizing new opportunities presented by big data technologies. This research explains big data capabilities and gives a framework for selecting primary use cases known to be productively exploited by enterprises.

Table Of Contents

Decision Point

Decision Context

  • Business Scenario
    • Industry Focus
  • Architectural Context
    • Third-Party Involvement
    • Internet and Intranet

Evaluation Criteria

  • Assessing the Business Value of Big Data Use Cases
    • Framework for Categorizing Big Data Use Cases
    • Framework for Categorizing Complexity of Big Data Analytics
  • Requirements and Constraints
    • Big Data Capabilities
    • Brittle Architecture
    • Skills
    • Proactive Data Governance
    • Enterprise-Quality Solutions Matter


Future Developments

  • Rapid Progress of Big Data Technologies
  • Shift Toward Business-Designed Analytics

Decision Tool

  • Example of Applying This Decision Tool
  • Developing a Road Map
  • Customer View
  • Product Marketing and Management
  • Operations
  • Fraud Detection and Prevention
  • Risk Management

Decision Justification

Recommended Reading


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