Gartner Information Technology Research

Gartner Magic Quadrant for Master Data Management of Customer Data Solutions


Organizations selecting a solution for master data management of customer data still face challenges. Overall, functionality continues to mature, but some of the well-established vendors' messages are getting more complex. Meanwhile, less-established vendors continue to build up their credentials.

Published: 18 October 2012

ID: G00233198

Analyst(s): John Radcliffe, Bill O'Kane

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • IBM (InfoSphere MDM Advanced Edition)
    • IBM (InfoSphere MDM Standard Edition)
    • Informatica
    • Oracle (CDH)
    • Oracle (Siebel UCM)
    • Orchestra Networks
    • SAP (MDG-C)
    • SAP (NetWeaver MDM)
    • SAS DataFlux
    • Tibco Software
    • VisionWare
  • Vendors Added or Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • The Need for a Single View of the Customer
  • Creating a Single View of the Customer and Increasing Adoption of MDM
  • Different Generations of MDM Technology and Technology Evolution
  • Market Growth Continues and Several Portfolios Become More Complex
  • Vendor Positioning in the Magic Quadrant

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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