Gartner Research

Hype Cycle for Digital Marketing

Published: 19 October 2012

ID: G00239752

Analyst(s): Bill Gassman, Adam Sarner , Andrew Frank


Digital marketers are changing their customer relationships and marketing operations as new technologies emerge. Gartner's Hype Cycle for Digital Marketing helps you keep up with the pace of technological changes.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
    • Where to Look for an Advantage
  • The Priority Matrix
  • On the Rise
    • Persona Management
    • Commerce Everywhere
    • Data Management Platforms (Advertising)
    • Tag Management
    • Emotion Detection
    • Internet of Things
  • At the Peak
    • Campaign Management SaaS
    • Marketing Mix Modeling
    • Online Channel Optimization
    • Big Data
    • Gamification
    • Privacy Management Tools
    • Social CRM: Social Marketing
    • Mobile Coupons
    • Marketing Performance Management
    • Social Analytics
    • Social Commerce
    • Augmented Reality
    • In-App Advertising
    • Online Advertising Data Exchanges
    • Predictive Campaign Analytics
    • Loyalty Marketing
    • Multichannel Campaign Management
  • Sliding Into the Trough
    • Real-Time Bidding (Advertising)
    • Cloud Computing
    • Event-Triggered Marketing
    • Addressable TV Advertising
    • Online Product Recommendation Engines
    • 2D Bar Code Marketing
    • A/B Testing Online
  • Climbing the Slope
    • Campaign Segmentation
    • Mobile Advertising
    • Marketing Service Providers
    • Idea Management
  • Entering the Plateau
    • Web Analytics
    • Community Reviews
  • Off the Hype Cycle
    • Game Advertising
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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