Gartner Research

Market Trends: Customer Communications Management Software, Worldwide, 2012

Published: 26 October 2012

ID: G00238863

Analyst(s): Pete Basiliere , Karen M. Shegda , Kenneth Chin

Summary

CCM software supports the mission-critical applications that produce electronic and print communications. We discuss the most significant market trends, analyze the major software providers' strategies and recommend go-to-market courses of action for the providers' marketing teams to implement.

Table Of Contents

Introduction

  • CCM Software

Market Trends

  • Growing CCM Market Revenue and Value
  • Expanding Regulatory Compliance Requirements
  • Continuing Mergers and Acquisitions of CCM Software Providers
  • Simultaneous Cost Cutting and Revenue Growth Pressures on IT and Business Units
  • Optimization of Multichannel Output Based on the Recipients' Requirements
  • Increasing Demand for Context-Enriched Content
  • Evolution of CCM Software Technology Platforms to the Cloud

Contrarian View: Mobile and Social Incidents Dramatically Affect Privacy Rights

Vendors to Watch

Conclusions

Gartner Recommended Reading

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