Gartner Research

Outside-In Benchmarking: Concepts and Research Findings

Published: 31 October 2012

ID: G00232808

Analyst(s): Marc Andonian, Kyle Hardy, Richard Hunter , Dorothy Yu


The clarity of enterprise strategy and the incorporation of strategy into investment decisions involving IT are leading indicators for perception of IT value.

Table Of Contents


  • What Is Outside-In Benchmarking, and Why Does It Matter?
    • Outside-In Benchmarking Addresses the Disconnection Between IT Performance and Enterprise Performance
  • Outside-In Benchmarking Focuses on Mechanisms for Making and Executing Strategy
    • The CIO Agenda Survey Shows That Enterprise Effectiveness Strongly Influences IT Effectiveness
    • The Survey Questions: What Influences IT Effectiveness the Most?
  • Findings: Absence of Strategy Reduces Perceived IT Value
    • For IT Organizations Rated "Most Effective," Execution Correlates Most Highly to Effectiveness
    • Summary: Strategy and Investment Processes Are the First Priority
  • What to Do
    • Build a Better Strategy
    • Action Items for IT Leaders
    • Action Items for Executive Teams
  • Appendix: Full Survey Questionnaire

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