Gartner Research

Using Gamification to Take Engagement a Step Further in Consumer Goods Manufacturing

Published: 31 October 2012

ID: G00235630

Analyst(s): Don Scheibenreif


Gamification is moving beyond traditional games into new areas of consumer decision making and engagement in the CG industry. IT leaders can learn from examples from leading companies on how this tactic can be leveraged.

Table Of Contents
  • Key Challenges



  • Use Games as a Gateway to Consumer Engagement
    • Examples
  • Add Fun to the Shopping Process
    • Examples
  • Employ Games to Drive Medication Adherence and Provide Information for Promotion of Healthy Lifestyles
    • Examples
  • Promote Social Change With Games
    • Examples
  • Support Gamification Through the IT Organization

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