Gartner Information Technology Research

Gartner Magic Quadrant for Integrated Marketing Management

Summary

This Magic Quadrant evaluates vendors that provide applications that support executional, operational and analytical marketing processes. Companies seeking a solution that integrates campaign management, MRM and analytics should review this research.

Published: 01 November 2012

ID: G00227179

Analyst(s): Kimberly Collins, Adam Sarner

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Direxxis
    • IBM
    • Infor
    • MarketingPilot Software (a Microsoft company)
    • Marketo
    • Neolane
    • Oracle (Siebel)
    • SAP
    • SAS
    • SDL
    • Teradata (Aprimo)
  • Vendors Added or Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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