Gartner Research

How E-commerce Will Transform the Semiconductor Industry

Published: 02 November 2012

ID: G00245286

Analyst(s): Masatsune Yamaji

Summary

Using e-commerce to promote and sell semiconductors is still a niche activity in the electronics industry but will become one of the most important tools for general-purpose chip vendors to consider if they want to see future growth.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Online sales channels will become essential communications portals between general-purpose chip vendors, distributors and electronic equipment design engineers.
  • E-commerce services and technologies will lead to reductions in marketing costs and more efficient sales activities.
  • Offering bills-of-materials-based e-commerce facilities will be the key differentiator for chip distributors especially in low-volume customer markets.

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