Gartner Research

SWOT: Amazon, Kindle Business, Worldwide

Published: 06 November 2012

ID: G00231486

Analyst(s): Allen Weiner, Hugues J. De La Vergne, Carolina Milanesi


Amazon's Kindle business has the ability to provide a differentiated user experience due to its vertically integrated ecosystem that few vendors can compete with. Kindle faces a difficult competitive landscape as it grows its hardware and services businesses and challenges Apple and Google.

Table Of Contents


  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Amazon
  • Company Overview
    • Products and Services
    • Market Share
    • Corporate Information
  • Methodology
  • Definitions
    • Tablet
    • Connected E-Readers

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