Gartner Research

Gartner's Small and Midsize Business Market Definition, 2013 Update

Published: 07 November 2012

ID: G00231210

Analyst(s): James Browning , Robert Anderson , Mikako Kitagawa

Summary

The small and midsize business market represents 44% of total IT spending worldwide. Here, we provide insight on the most popular definitions for the SMB market and a model for determining the number of SMBs in the world. IT providers should use this as a guide to define and segment the SMB market.

Table Of Contents

What You Need to Know

Introduction

Methodology

High-Level Definitions and Segmentation

  • Defining the SMB Market: Gartner's Preference

Metrics

  • How Much Will SMBs Spend in 2013?
  • How Many Small and Midsize Businesses Are There in the World?
    • Assumption 1: Top 10 Countries in IT Spending
    • Assumption 2: Number of Organizations With One to 19 Employees

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