Gartner Research

Gartner's Small and Midsize Business Market Definition, 2013 Update

Published: 07 November 2012

ID: G00231210

Analyst(s): James Browning , Robert Anderson , Mikako Kitagawa


The small and midsize business market represents 44% of total IT spending worldwide. Here, we provide insight on the most popular definitions for the SMB market and a model for determining the number of SMBs in the world. IT providers should use this as a guide to define and segment the SMB market.

Table Of Contents

What You Need to Know



High-Level Definitions and Segmentation

  • Defining the SMB Market: Gartner's Preference


  • How Much Will SMBs Spend in 2013?
  • How Many Small and Midsize Businesses Are There in the World?
    • Assumption 1: Top 10 Countries in IT Spending
    • Assumption 2: Number of Organizations With One to 19 Employees

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.