Published: 07 November 2012
Analyst(s): James Browning, Robert Anderson, Mikako Kitagawa
The small and midsize business market represents 44% of total IT spending worldwide. Here, we provide insight on the most popular definitions for the SMB market and a model for determining the number of SMBs in the world. IT providers should use this as a guide to define and segment the SMB market.
What You Need to Know
High-Level Definitions and Segmentation
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