Gartner Research

Essential Steps to Take When Implementing a Mobile Application Strategy

Published: 07 November 2012

ID: G00237527

Analyst(s): Van Baker


At the recent Gartner Application, Architecture, Development & Integration Summit, we conducted a workshop on how to develop a mobile application strategy. Participants identified the steps IT leaders should take to plan for customer-facing and employee-facing mobile apps.

Table Of Contents


  • Overview
  • Strategize
    • Identify the stakeholders with a vested interest in mobilization.
    • Align your mobile application strategy with your business strategy.
    • Define your purpose for deployment of mobile applications and consider how you will measure success.
    • Develop use cases and the needs definitions that are associated with them.
    • Assess market trends to identify how your enterprise compares with the overall market.
    • Define the desired benefits that are expected as a result of developing and deploying mobile applications.
  • Set the Scope
    • Define the initial application portfolio, and decide whether it will include B2E applications, B2C applications or both.
    • Define the services that you are deploying, and then prioritize and rank them.
    • Segment your user base, including employees and consumers if appropriate.
    • Determine which platforms and OSs you want to support with your mobile applications.
  • Assess Internal Resources
    • Determine whether the supported mobile devices will be enterprise issued or part of a bring your own device (BYOD) program.
    • Evaluate the need to integrate mobile applications with back-end systems, such as ERP or CRM systems.
    • Define security concerns, such as the need for mobile device management solutions and mobile application management, as well as encryption and location of data assets.
    • Assess your organization's ability to develop and support mobile application development.
    • Assess your current application portfolio and determine which applications need to be mobilized.
  • Implementation Planning
    • Determine whether your enterprise will develop mobile applications internally or outsource development to a third party.
    • Define the elements of the mobile application architecture.
    • Decide whether to develop mobile applications using a commercial mobile application development framework or open-source tools.
    • Assess the need for gamification elements in your applications.
    • Define your deployment strategy for distributing your mobile applications.
    • Determine the life cycle management tools that will be needed for postdeployment application management.
    • Determine what analytics tools will be needed to assess the ongoing effectiveness of your mobile applications.

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