Gartner Research

Strengthen NPI and S&OP Link for Improved Trade-Off Decisions and Increased New Product Launch Success

Published: 07 November 2012

ID: G00245468

Analyst(s): Janet Suleski , Jan Kohler


New product launches often fall short of their goals, driving a need for improved launch planning and decision trade-offs. This research describes how supply chain leaders can improve launch success by tightly linking product development with S&OP and marketing activities.

Table Of Contents
  • Key Challenges



  • Supply Chain Must Be Actively Involved Early in the Design Phase to Effectively Influence Trade-Off Decisions
    • Recommendations
  • Make Conscious and Timely Supply Chain Trade-Off Decisions a Strategic Discipline in the NPI Process
    • Recommendations
  • Link NPD and S&OP in Three Contexts: Project, Program, and Portfolio Planning and Execution
    • Recommendations

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