Gartner Research

Competitive Landscape: Indoor Positioning Technologies

Published: 08 November 2012

ID: G00245315

Analyst(s): Annette Zimmermann


Indoor positioning startups are having early success with big retail chains, while large ecosystem players like Google and Nokia are still optimizing their contextual offerings. Technology and service providers should exploit the strong interest from industries such as retail and the public sector.

Table Of Contents


  • Competitive Situation and Trends
    • A Changing Retail Environment Gives Rise to Small Technology Providers
    • Market Consolidation and Strategic Alliances Will Shape the Industry in the Next Three Years
    • The Trend Toward Hybrid Technologies, With Some iOS Roadblocks on the Path to Adoption
    • Striking a Balance Between Great Brand Choice for Consumers and Exclusive Offers for Retail Partners
    • Business Models Are Still a Moving Target
  • Market Players
  • The Future of Competition
    • Large Ecosystem Players Will Spur Growth But No One Vendor Will Dominate Globally
    • Retail Isn't the Only Industry That Will Benefit From Indoor Positioning Technology
  • Competitive Profiles
    • ByteLight
    • Nokia
    • Point Inside
    • Pole Star
    • Qualcomm
    • Wifarer
  • References and Methodology

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