Gartner Research

A Practical Guide to Stakeholder Management

Published: 08 November 2012

ID: G00238567

Analyst(s): Heather Colella , Andy Rowsell-Jones


Stakeholders are at the core of getting things done. When trying to achieve results through others, it is critical to know with whom you are talking and their positions relative to the issue at hand. The heart of effective stakeholder management is identification, segmentation and communication.

Table Of Contents


  • Identify All Stakeholders
  • Strategies for Addressing These Issues
    • Missing Stakeholders
    • Targeting Too Many Stakeholders
    • Targeting the Wrong Stakeholders
  • Segment Stakeholders to More Effectively Manage Them
    • Segment by Pull and Stance

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