Gartner Research

Gamification: Designing for Player-Centricity

Published: 08 November 2012

ID: G00245861

Analyst(s): Brian Burke


Organizations must move to player-centric design approaches to be successful in achieving player and business objectives. The majority of current gamified applications will fail to achieve business objectives due to poor game design.

Table Of Contents
  • Key Challenges



  • Best Practice: Define Business Outcomes and Success Metrics
  • Best Practice: Define the Target Audience
  • Best Practice: Define Player-Centric Objectives
  • Best Practice: Determine the Player Engagement Model
  • Best Practice: Plan the Journey
  • Best Practice: Define the Game Economy
  • Best Practice: Playtest and Iterate

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