Gartner Research

Top Merchandising Initiatives Leading to Demand-Driven Retail Maturity

Published: 09 November 2012

ID: G00236428

Analyst(s): Kevin Sterneckert

Summary

Retailers focused on demand-driven retailing are experiencing twice the revenue growth of those that don't. This research highlights an appraisal of the activities of leading retailers and associated recommendations for heads of retail marketing and merchandising teams.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Increases in competitive pressure and consumer demand variability are causing leading retailers to aggressively pursue higher levels of localized assortments by store and channel
  • The connected consumer, margin pressure and rising costs are pushing leading retailers to optimize e-commerce channels once they have mastered base price optimization
  • The explosion of data available via social media and the increasing need to respond to consumers in an innovative way are leading retailers to use social media insights to guide merchandising decisions

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