Gartner Research

Gamification Opportunities for Utilities and Corporate Sustainability

Published: 09 November 2012

ID: G00235813

Analyst(s): Simon Mingay , Chet Geschickter


Utility IT leaders and corporate executives with energy-efficiency and sustainability objectives can leverage gamification to activate customers and engage employees to achieve objectives. To do so, they must design games that activate players through motivation, momentum and meaning.

Table Of Contents
  • Impacts


  • Motivation
  • Momentum
  • Meaning
  • Player Engagement
  • Early Days

Impacts and Recommendations

  • Utilities are beginning to use gamification to drive participation in customer-facing programs, such as energy efficiency and demand response
  • The Green Button standard for energy usage data access provides the developers of energy management games and gamification applications with an open platform for innovation
  • Gamification has the potential to ignite and sustain engagement from a broad spectrum of employees, but "the game" must be kept fun, motivational and relevant to the enterprise's sustainability performance and the individual

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