Gartner Research

Top Recommendations to Prepare for Augmented Reality in 2013

Published: 09 November 2012

ID: G00245724

Analyst(s): Annette Zimmermann , Tuong Nguyen


Metaio's insideAR event showcased how augmented reality has started to move beyond the hype and show the widespread potential for its use by leveraging both geolocation and computer vision.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Expansion of augmented reality (AR) to integrate computer-vision-based solutions presents an opportunity for cloud-based services to play a crucial role in wider AR adoption
  • Increasing use of AR beyond location-based services in different industries during 2013 will open up new opportunities for vendors such as AR software and solution providers, content providers and digital agencies
  • Lack of compelling solutions that emphasize the user involvement has hindered development of AR solution providers and companies looking for AR solutions — limiting mainstream adoption

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