Gartner Research

Marketing Essentials: Introducing the Vertical Strategy Framework

Published: 14 November 2012

ID: G00231041

Analyst(s): Robert Anderson , Susan Cournoyer , Vittorio D'Orazio , Derry Finkeldey


For many technology and service providers, going to market by vertical industry is one of the few remaining differentiating strategies. Here Gartner presents a unique, new framework to help providers evaluate the best vertical model for their offerings and growth objectives.

Table Of Contents


  • Introduction
  • Challenge
  • Implication
  • Introducing the VSF
    • The Basic Framework
    • The Strategy Parameters
  • What You Need to Know
    • How to Use the VSF
  • Appendix
    • Underlying Assumptions of the VSF and Its Use

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