Published: 01 November 2012
Analyst(s): Ray Valdes , Gene Phifer , Partha Iyengar , Jeffrey Cole
Satisfying customer experiences (CXs) not only attract and retain customers, they also increase revenue. Delivering CXs involves integrating many parts of the enterprise into a seamless, and often invisible, ecosystem that helps customers easily and enjoyably reach their goals.
The Customer’s Overall Experience Is Mission-Critical for the Enterprise
A New Approach to Providing Satisfying Customer Experiences
Transforming into a Customer-Centric Enterprise
Appendix: Case Studies
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