Published: 01 November 2012
Analyst(s): Ray Valdes, Gene Phifer, Partha Iyengar, Jeffrey Cole
Satisfying customer experiences (CXs) not only attract and retain customers, they also increase revenue. Delivering CXs involves integrating many parts of the enterprise into a seamless, and often invisible, ecosystem that helps customers easily and enjoyably reach their goals.
The Customer’s Overall Experience Is Mission-Critical for the Enterprise
A New Approach to Providing Satisfying Customer Experiences
Transforming into a Customer-Centric Enterprise
Appendix: Case Studies
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