Gartner Research

Gamification: Engagement Strategies for Business and IT

Published: 20 November 2012

ID: G00245563

Analyst(s): Brian Burke


Gamification is a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation. As gamification moves from the leading edge to being widely deployed by more early adopters, now is the time to understand the trend and evaluate its opportunities.

Table Of Contents


  • Gamification: Why Now?
  • Research Highlights
    • Gamification Trends
    • IT Organizations
    • Employee Engagement
    • Industry Perspectives

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