Gartner Research

The App Phenomena in Banking and Investment Services

Published: 21 November 2012

ID: G00239564

Analyst(s): Brian Prentice , Kristin Moyer


The banking and investment services industry will become a source of best practices for the effective use of apps across all industry sectors. Organizations in other industries can learn from their experience.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Banking and investment services providers understand how to bind their customers to computational services
  • Banking and investment services providers are rethinking the nature of their relationship with customers
  • The banking and financial services industry is using apps help mitigate business risk that stems from established software applications while tapping into existing value chain systems

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