Gartner Research

Hindustan Unilever Adopts Five Best Practices for Supply Chain Excellence in India

Published: 30 November 2012

ID: G00233980

Analyst(s): Vikas Sarangdhar, Vladimir Krasojevic


India offers rapid growth for consumer product companies but has challenges of complex distribution, industry fragmentation and talent development. Consumer product companies should learn from five best practices adopted by Hindustan Unilever to build a responsive supply chain.

Table Of Contents
  • Key Challenges



  • Start With the Consumer/Customer in Front
  • Adapt Network Strategy to Suit the Market
  • Strengthen NPI and Foster Innovation
  • Excel in Operational Execution
  • Manage Talent Skillfully

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