Gartner Research

The Gartner CRM Vendor Guide, 2013

Published: 04 December 2012


This guide will help IT leaders and others charged with selecting CRM technology identify key vendors in 98 subdomains of CRM. These categories span sales, e-commerce, marketing and customer service, and provide a detailed view of operational, social, analytical and mobile functionality.

Included in Full Research

  • Market Forecast: Positive Outlook for CRM, Worldwide, Through 2016
  • Cool Vendors
    • Cool Vendors, 2012
    • Cool Vendors, 2011 Through 2005
  • Sales
    • Operational
    • Analytical
    • Social
    • Mobile
  • E-Commerce
    • Operational
    • Analytical
    • Social
    • Mobile
  • Marketing
    • Operational
    • Analytical
    • Social
    • Digital Marketing
    • Mobile
  • Customer Service and Support
    • Operational
    • Analytical
    • Social
    • Web Customer Service
    • Mobile
  • Customer Experience Management
    • Enterprise Feedback Management
    • Voice of the Customer
    • Customer Experience Management Service Providers
  • Information Management and Analytics
    • MDM of Customer Data Solutions
    • Web Analytics
    • Customer Profitability Analytics
    • Customer Data Mining
    • Real-Time Best Next Action
    • Text Mining
  • Regional CRM Specialists
    • European CRM Application Software Specialists
    • Asia/Pacific CRM Application Software Specialists
  • CRM Business Process Outsourcers
    • Providers With Capabilities in North America
    • Providers With Capabilities in Latin America
    • Providers With Capabilities in EMEA
    • Providers With Capabilities in the Asia/Pacific Region
  • CRM Service Providers
    • CRM Service Providers With Capabilities in North America
    • CRM Service Providers With Capabilities in EMEA
    • CRM Service Providers With Capabilities in Asia/Pacific and Japan
    • CRM Service Providers for SaaS implementations
  • CRM Suites for Small or Midsize Businesses
    • SMB CRM Suite Vendors


Jim Davies Ed Thompson Michael Maoz Robert P. Desisto Kimberly Collins Joanne M. Correia Praveen Sengar Chris Fletcher Patrick Stakenas Penny Gillespie Adam Sarner Jeff Freyermuth Jenny Sussin Drew Kraus Bern Elliot Johan Jacobs Gareth Herschel TJ Singh Patrick Sullivan Twiggy Lo Tsuyoshi Ebina John Radcliffe

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