Gartner Research

Use This Beginner's Guide to Outsourcing Social CRM

Published: 05 December 2012

ID: G00235177

Analyst(s): TJ Singh , Jenny Sussin

Summary

More companies seek to outsource social CRM. IT leaders procure social CRM outsourcing services from three types of vendors: business process outsourcers, agencies and social software providers. Marketing, customer support and IT leaders should assess possible opportunities to outsource social CRM.

Table Of Contents

What You Need to Know

Analysis

  • Technology Description
  • Process Description
  • Uses
  • Benefits and Risks
  • Selection Guidelines
  • Price Performance
    • Agencies
    • BPOs
    • Social Software Providers

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