Gartner Research

Use This Beginner's Guide to Outsourcing Social CRM

Published: 05 December 2012

ID: G00235177

Analyst(s): TJ Singh , Jenny Sussin


More companies seek to outsource social CRM. IT leaders procure social CRM outsourcing services from three types of vendors: business process outsourcers, agencies and social software providers. Marketing, customer support and IT leaders should assess possible opportunities to outsource social CRM.

Table Of Contents

What You Need to Know


  • Technology Description
  • Process Description
  • Uses
  • Benefits and Risks
  • Selection Guidelines
  • Price Performance
    • Agencies
    • BPOs
    • Social Software Providers

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