Gartner Research

Brand Strength Index Analysis: Sony, Connected Devices

Published: 28 December 2012

ID: G00234312

Analyst(s): Annette Jump , Kanae Maita , Mikako Kitagawa , Lillian Tay

Summary

Sony's brand is well recognized globally in PCs and mobile phones, but the company is facing turbulent times as it adjusts to the new connected-device era. We examine the strengths and weaknesses that the Sony brand faces in the connected-device market.

Table Of Contents

Analysis

  • Evaluation of the Sony Brand in Connected Devices
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

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