Gartner Research

Brand Strength Index Analysis: Sony, Connected Devices

Published: 28 December 2012

ID: G00234312

Analyst(s): Annette Jump , Kanae Maita, Mikako Kitagawa , Lillian Tay


Sony's brand is well recognized globally in PCs and mobile phones, but the company is facing turbulent times as it adjusts to the new connected-device era. We examine the strengths and weaknesses that the Sony brand faces in the connected-device market.

Table Of Contents


  • Evaluation of the Sony Brand in Connected Devices
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.