Gartner Research

Innovation Insight: Neurobusiness Validates Behavioral Sciences as a Transformational Business Discipline

Published: 02 January 2013

ID: G00236099

Analyst(s): Jackie Fenn , Mark Raskino


Organizations are applying insights from neuroscience and related disciplines to reinvent marketing, customer experience, decision support and employee engagement.

Table Of Contents


  • Innovation Description/Definition
    • Insight
    • Engagement
    • Influence
  • Business Impact
    • Marketing
    • Customer Experience
    • Decision Support
    • Human Capital Management
    • IT Impact
    • Adoption Rate
  • Risks
  • Key Service Providers

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