Gartner Research

Agenda Overview for Retail, 2013

Published: 02 January 2013

ID: G00246684

Analyst(s): Miriam Burt


Consumers are using technology to redefine the way in which they interact with retailers. Our 2013 research agenda is focused on helping Tier 1 multichannel retailers deploy technology to redefine the way in which they attract and retain customers.

Table Of Contents


Key Issues

  • What are the key trends and frameworks that will enable retailers to prioritize investment in retail technology?
  • How can retailers use technology to improve execution of store processes and to support the store in its role as the hub of multichannel retailing?
  • How is consumer cross-channel behavior impacting retailer investment in e-commerce technologies?
  • How is consumer cross-channel behavior impacting retailer investment in m-commerce technologies?
  • How can retailers use technology to optimize merchandising processes to improve multichannel, customer-centric merchandise planning and execution and to optimize personalization?
  • How can retailers improve customer loyalty and retention through the use of CRM technologies?
  • How can retail analytics be used across channels to optimize the customer offer and to improve productivity?

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