Gartner Research

Agenda Overview for Retail, 2013

Published: 02 January 2013

ID: G00246684

Analyst(s): Miriam Burt

Summary

Consumers are using technology to redefine the way in which they interact with retailers. Our 2013 research agenda is focused on helping Tier 1 multichannel retailers deploy technology to redefine the way in which they attract and retain customers.

Table Of Contents

Analysis

Key Issues

  • What are the key trends and frameworks that will enable retailers to prioritize investment in retail technology?
  • How can retailers use technology to improve execution of store processes and to support the store in its role as the hub of multichannel retailing?
  • How is consumer cross-channel behavior impacting retailer investment in e-commerce technologies?
  • How is consumer cross-channel behavior impacting retailer investment in m-commerce technologies?
  • How can retailers use technology to optimize merchandising processes to improve multichannel, customer-centric merchandise planning and execution and to optimize personalization?
  • How can retailers improve customer loyalty and retention through the use of CRM technologies?
  • How can retail analytics be used across channels to optimize the customer offer and to improve productivity?

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.