Gartner Research

Use the Gartner Business Model Framework to Search for Social Business Opportunities

Published: 03 January 2013

ID: G00237928

Analyst(s): Carol Rozwell


Leaders of social business programs will uncover better qualified opportunities when they systematically explore options using the Gartner Business Model Framework.

Table Of Contents
  • Key Challenges



  • Identify the Social Business Imperative for Your Organization
  • Systematically Examine Your Business Model Searching for Opportunities to Capitalize on Social Insight
    • Ideate
    • Create
    • Engage
    • Offer
    • Monetize
    • Adapt

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