Gartner Research

How Middle-Out and Bottom-Up Change Management Works for Application Organizations

Published: 03 January 2013

ID: G00235338

Analyst(s): Matthew Hotle


Application leaders have only so much bandwidth to lead top-down organizational change, but the good news is that most change can be led from the line, if the approach is recognized and encouraged. Application leaders and change managers should know which style to choose and how to implement it.

Table Of Contents
  • Key Challenges



  • The Chicken and the Pig: Understand Why They Matter in Organizational Change
  • Top-Down Change Requires Structure
  • Bottom-Up and Middle-Out Change Requires People Willing to Work With Other People
  • Choose the Right Style Carefully
    • The Social Capital Account
    • The Cost of Driving Change
  • Turn Bottom-Up and Middle-Out to Top-Down, Where Appropriate

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